FSTEC 2025 Restaurant Technology Guide

LOYALTY & MARKETING

Marigold is a leading cross-channel marketing platform, with solutions for email, SMS, loyalty, and personaliza- tion, helping brands transform their relationships with customers. As the trusted partner behind the world’s most recognized brands, including Air New Zealand, Chipotle, Hiscox, KFC, Kraft Heinz, The Atlantic, and more-Marigold delivers relevant brand experiences that cut through the noise and drive real impact. Find us at FSTEC: Booth #245

At DataDelivers, we help multi-unit restaurant brands unlock the power hidden in their guest data. Our AI-pow - ered CDP transforms complex data into real-time insights that drive visits, loyalty, and sales—without needing a data science degree. Whether you’re trying to bring back lapsed guests or maximize every marketing dollar, we make your data work as hard as your team does. Let’s turn your data into your biggest competitive advantage. Find us at FSTEC: Booth # 345

Sparkfly is a technology company that provides digital marketing solutions, focusing on creating and managing customer engagement and loyalty programs for brands such as Chipotle, Texas Roadhouse, Bojangles, Costa Vida, Dave & Buster’s/Main Event. We offer a platform that enables businesses to deliver personalized offers, track customer interactions in real-time, and analyze campaign effectiveness. Our ser - vices are designed to help companies enhance customer experiences, increase sales, and improve marketing ROI through better data insights and targeted promotions. Our platform integrates with a vast network of point-of-sale systems and digital marketing channels, allow- ing seamless execution of marketing strategies. Connect, innovate and grow with Sparkfly. Find us at FSTEC: Booth #315

Winning the Loyalty Game: Branded Hospital- ity co-founders Jimmy Frischling and Michael “Schatzy” Schatzberg discuss how restaurant operators are using data and AI to engage with customers in new ways.

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Modern Loyalty: Juan George, co-founder of 858 Partners, says the old “earn and burn” model for customer loyalty programs has given way to per- sonalized marketing enabled by new technologies like customer data platforms and recommenda- tion engines that reward guests based on their behavior.

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RedOnion.ai is “Analytics-in-a-Box”. Since 2014 we’re been trusted to provide AI BI Machine Learning solutions to hundreds of brands like Fogo de Chao, CPK, Twin Peaks, Charley’s Philly, Paris Baguette, Darde... to name a few. We’re used equally across C-suite, Marketing, Operations, Finance, Culinary, Field Staff & GM’s, consultants and agencies. RedOnion. ai pinpoints what’s working (and not) via the eyes, actions, and wallets of EVERY GUEST. We drive Fact-based Strategic Decision-making via Fresh Intelligence of event impact down to each trade area. We illuminate the WHY behind shifts in every guest’s menu preference, spend, and frequency, as a byproduct of marketing spend & brand events. As the hub of knowledge, we help achieve department goals by “Turning Data Into Dollars”. Find us at FSTEC: Booth #529

Incentivio helps restaurants unlock the full value of their customer data to drive real, measurable revenue. Our all-in-one digital platform turns every guest interaction into an opportuni- ty—with intelligent loyalty programs, personalized marketing automation, and seamless online ordering, all powered by deep insights and directly integrated with your POS. By making it easy to engage guests at the right mo- ment with the right message, Incentivio transforms one-time visitors into loyal regulars and passive data into profit. It’s a smarter, simpler way to grow your restaurant. Find us at FSTEC: Booth #533

Ditto is the only mobile database with built- in edge device connectivity, enabling apps to synchronize without relying on a central server or constant cloud connectivity. This unique value of offline synchronization keeps mission-critical systems online and always operational. This enables organiza- tions to build resilient applications where business-critical data is always available and up-to-date for every user. Devices running Ditto applications automatically discover and communicate via peer-to-peer rather than routing everything through a server. Edge networking complexity is handled by online and offline channels – Bluetooth, Peer- to-Peer Wi-Fi, LAN, WiFi, Cellular – to find nearby devices and sync in real-time. Find us at FSTEC: Booth #332

Creating Meaningful Experiences: Lauren Selman, VP of operations for the IFBTA, notes that four different generations of consumers engage with restaurants and that personalization drives the kind of data-driven marketing that inspires true customer loyalty.

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