FSTEC 2026 Restaurant Technology Guide

Strategies Build on Personalization: Rob Grimes, founder and CEO of the International Food and Beverage Technology Association, says the future of restaurant technology is an acceleration of long-running strategies toward more frictionless experiences for guests and personalized offers powered by loyalty data.

Loyalty Programs Lead to Guest Intelligence: Hannah Arner, director of restaurant digital and technology capabilities for The Coca-Cola Com- pany, contends that the foodservice brands lead- ing the way on loyalty are evolving away from a purely transactional strategy. Loyalty transactions now power a first-party data engine, which restaurants can use to know their guests better and provide more relevant offers and experi- ences.

Beyond the Dashboard: Juan George, co-founder of 858 Partners, discusses how the evolution of voice and video AI will create new ways for restaurant operators and their staff to access information about the business. Hear why he expects standard- ized dashboards and reports to give way to more customized information that can be shared and accessed more freely through conversational requests.

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